Created by Culture has more than a conscience. We have a purpose.
We are dedicated to keeping our streets and coastlines clean, and transforming the waste we collect into timeless, wearable art.
I was 13 when I first visited Ghana. I've lived in Australia since I was one, so this was the first time I’d experienced the joy, energy and passion of the country in which I was born. Amongst the beauty and vibrancy, it broke my heart to see people unapologetically discarding their rubbish on the streets. Why? Because Ghana has no public waste disposal system.
Although this is the reality for our urban poor, it was a different story in our rural villages. As I travelled I fell in love with a small, but dying trade – recycled glass jewellery. This trade has now become the hallmark of Created by Culture, with each of our designs made from recycled broken bottles and glass that our artisans physically collect off the streets and coastlines. We also have inner city collection points, where the public can drop off bottles to be recycled.
Created by Culture is creating change, by reviving, modernising and sharing this trade with the world, building a sustainable solution for poor waste disposal.
Created by Culture has unwavering focus on social and environmental change. Our process is innovative, purpose-led, and is best described in three stages: COLLECT, CREATE and ELEVATE.
Poor waste disposal is one of Ghana’s biggest challenges. Our artisans dedicate time to cleaning the community, collecting discarded bottles and glass from the streets and coastlines of Ghana. We also have collection points for public recycling, allowing individuals to play a role in creating environmental change.
We use the waste that we collect resourcefully. Using traditional Ghanaian techniques dating back to the 17th century, we transform the glass by grinding it into powder, and baking each individual bead in moulds. Our Australian necklace and earring designs are then brought to life, putting an international twist on a Ghanaian tradition.
We’re passionate about empowering the skilled artisans who make each bead possible. We’re proud to be sharing our traditions with the world, and proud to say that our talented artisans are paid in advance and well above market.